Monday, February 17, 2020

Customer Relationship Management in the Business-to-Business Market in Assignment

Customer Relationship Management in the Business-to-Business Market in Brazil - Assignment Example Research has identified that development of trust in B2B marketing is imperative, especially when there is a cultural or geographical disparity between both partners (Moment 2001; Burkert 1994). Trust is the most critical value-added constituent in this business relationship. Companies that engage in B2B marketing, especially when working with international partners, must focus on establishing conviction and reliance in order to progress forward and experience the long-run synergies provided by successful partnership development. This report focuses on business-to-business marketing in Brazil, a country in which there are established hierarchies of business relationship development that actually do take into consideration the dynamics of interpersonal relationship development in order to build the necessary trust between partners. The report also focuses on the tangibles of customer relationship with Pfizer, an international pharmaceutical company operating in B2B environments. Pfizer believes that value-added activities are critical to establishing an appropriate customer relationship management system to ensure long-run sustainability of the marketing relationship. The majority of these activities include reliance on technology to support interactivity between trading partners. Vendors that have been pre-approved are granted access to Pfizer’s technology systems, allowing them to track their own invoice movements and also submit orders through Pfizer’s e-business website (Pfizer 2013). This not only adds convenience but sets the foundation for the vital trust required. According to Starnes, Truhon and McCarthy (2010) trust is only established over time and building this relationship is a cyclical process of reciprocal acts.  

Monday, February 3, 2020

Intro to Cultural Anthropology Essay Example | Topics and Well Written Essays - 500 words

Intro to Cultural Anthropology - Essay Example Body art has the ability to express one's individuality as well as one's group identity. In terms of American culture, one of the things that body art is often used to portray is one's status in society. With just a quick glance, we can often tell what status someone is. While upper class people could easily wear old, raggedy clothes and not spend a lot of money on stylish hair cuts, manicures, jewelry and so forth, they choose to do so in order to portray their high status and achievements. Another example of a message portrayed by body art in America is the rebellious stage known as adolescence. It is not uncommon to witness teens displaying body art such as hair dyed an unnatural hair color or clothes that are all black or somehow different from traditional, acceptable clothing. For other cultures around the world body art can be used not only to portray status and rebellion, but it can be used to signify the coming of age, membership in a tribe or gang, or appealing or connecting to spirits or ancestors, among other things. One of the consequences of body art on society is its potential for misinterpretation. The messages that body art conveys to the people in one culture may not translate the same way to people from another culture. For example, a woman living in America may wear revealing clothes, such as a short skirt and a sleeveless or low-cut shirt.